Our Tips For Aspiring Shop Owners

Our Tips For Aspiring Shop Owners https://ift.tt/2SFSUAz

Having been in the shop fitting industry for sometime now – we have paid attention to the shops that make money and stick around and those that disappear. Clearly, a shop needs to make sales in order to create revenue and thus profit. As your shop fitters serving Glasgow and other regions of this beautiful country, we want to come to you with valuable information we have learnt over the years.

As the creators of your shop we are more than just handymen. We can help you to layout your shop in a way that other shops in the same industry have had success through. It’s no good putting 0 thought into your shop layout. Look at how each Apple Store is laid out, for example. There is a reason they are all like this. The layout of your shop is paramount to its success. That is not to say that there are not other factors – but if you cannot get the setting right for your shop then you have failed before you have even begun.

It is no easy feat to get everything spot on the first time. There are lots of considerations to get right. We have listed them below for you to look at should you just be using this as an information article. For anyone that works with us you can expect any kind of support that you need in making your shop as excellent as possible.

Just remember, the ideal goal is to get people into the shop, to feel good about your shop (be it a commercial, a restaurant, a clothes shop etc.) and browse around or sit in and consider your products and or services. From there you want them to buy, feel good about their purchase and want to return.

Lets have a look at key considerations for getting your shop right below!

1. Signage and promotion

People need to know about your shop in order to go in and buy from you. Having a shop is about sales and sales requires promotion, promotion and promotion. You need to promote your shop from the outside by using attractive signage, colours and branding to make people want to walk through your front doors.

2. Accessibility

You need your shop to be accessible. People will see your shop through the signage and whatever promotion you do, then you actually need to get people through the front door. For a retail environment you should strongly consider having automatic doors. This will help disabled people, mothers with pushchairs and anyone else with mobility problems.

3. How you lay your store out

How your position your shop will have a big impact with how people interact with it. People have timescales so they don’t want to get into a maze. The shop needs to be easily navigable and simple for them to find what they want. This is why you see massive retailers like Tesco with signs down each and every isle. You need to do the same in making the shop as easy as possible for the customer to get what they want and get out quickly and easily. Everything needs to be easy. No one wants to go into a shop that gives their brain a headache because they’re having to think everything through. Make everything easy and your customers will thank you for it.

4. Equipment

Depending on your shop you will need very different things. For a retail shop that wants to sell food, for example, something refrigeration is going to be really important. Perhaps spending a bit more than average will benefit you here. While most of your competition go for unreliable refrigeration that breaks, costing them time and money in the future – you can get excellent equipment that lasts. Also, think of things like the whirring noises that poor refrigeration or air-conditioning would make. We will make sure to work with you in picking out the best equipment according to your target market, your budget and so on.

5. Lights

Lighting is an interesting one in the shop world. The lighting in your shop is paramount in getting the look and feel of you want. Lighting is a key factor in the ambiance of any setting. That is why you could be in a house that is totally normal in the day, but turn off the lights and walk through the home and you are scared for your life. Most shops are just going to need some good honest lighting that keeps the whole place bright and visible. Again, work with your fitter to get the best equipment according to your budget and target audience.

6. Place to pay

Your counter, tills or wherever the customer pays is important. You can’t have some scruffy old desk. You need space for customers, space for your team and space for the things the customer is buying. This is the centrepiece of the shop and you want customers to be confident in and around here. This is the place that they exchange their money with you. Make them feel good about it. Again, we will help you decide on the most optimal counter according to your business and needs.

7. Safety

A lot of people forget about something like safety until it is too late. Consider getting CCTV and alarms so that you are protected in the instance that someone tries to rob you. You will not regret the expense compared to the massive expense not having CCTV could be.

Hopefully this has been useful for you. Whether you want to open a boutique, shop, retail store, workshop, restaurant or whatever it is, these considerations will help you indefinitely.

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What To Look For In A Suitable Shop Fitter

What To Look For In A Suitable Shop Fitter https://ift.tt/2QysC5D

So you want to start a shop? Great! But how are you going to get that shop? There is only one way really… And that is to hire someone that can fit your shop. Without an excellent looking shop with the right feel, the right utilisation of space, the right colours, features and signage – your sales will probably suffer.

But how do you do this?!

There are loads of options out there. How do you find the team that are excellent at execution, affordable enough for your project, honest, stick to their timeframes and so on?

This is not easy just like it isn’t easy in any industry. Finding affordable quality is really difficult no matter what you are doing. For that reason we have put together a short list of things you can look out for when trying to pick shop fitters in Glasgow for your latest venture. A lot of these are common sense but even those are worth going over.

This is a really big decision in the grand scheme of making your shop venture a success. This could be a decision that makes you hundreds of thousands of pounds of the shop could be a flop and lose you hundreds of thousands of pounds. Everything needs to be executed well from start to finish and the shop itself is no different to any other aspect of the project.

Without further ado, let’s jump into what you can look for to find a suitable fitter for your new shop.

Look for reputation

Reputation should be one of the main factors in making your decision. Reputation should give you a feel of what people just like you experienced with any company you are considering hiring. They pulled the trigger on the payment and now you can see what they got in return for their hard earned money.

The problem with reputation is that it can be hard to find. You certainly will not find out about a company’s reputation on their website as this is not really a measurement of their reputation.

However, you can take steps like looking at previous customers’ experiences – did they get a good service, are they happy, does their shop look good? And so on. To find this out you can call a fitter and ask them for their case studies or past projects to speak to people that have worked with before.

Don’t rely on accreditations

It sounds crazy but so many people that are not qualified to get accredited at something… can get accredited!

There is nothing wrong with having accreditations but what we are simply saying is that these are not the bench mark of the best company for you. Sometimes all it takes is writing a cheque to get the accreditation.

So try not to base your decision on the accolades of a company like accreditations they have accrued over the years.

Does the company do what you want?

If you are trying to create a retail store, go for a fitter that has experience fitting a retail store before. It’s no good if they have only ever fitted restaurants and openly admit that they are no good in retail. Sure, they can probably complete the task but you would have a much safer bet going with a company that has completed a retail project before.

Did you get a good feeling from the company?

‘Feeling’ sounds irrational as emotions are irrational and feelings sounds like emotions. Feeling is perhaps the wrong word. What we mean is: did you like the potential fitter when you called them? Did they take time to understand your problem? Do they sound like they want to help your business or are they just in it for themselves. You have met a lot of people in your life so hopefully you can gauge how the potential fitter is with you based on your previous experiences.

Speak to a couple of options

If you schedule a meet with a promising shop fitter and like them – don’t just jump the gun and hire them.

Speak to a couple of others and get a feel for what different companies can bring to a project. You might realise that the company offering you a good price and what will look like a good finished product in triple the time as another company that seem to also be able to deliver what you want within your budget.

Speaking to a couple of different teams will give you some more perspective on the project and if you are heading in the right direction. Don’t be afraid of getting second opinions and if you are feeling pressured to go with one company – this might be a bad sign in itself.

We hope this article helps anyone on the chase in finding some of the best fitters. Naturally, we would put ourselves forward for your shop if you are based near us but simply wanted to help you with your decision making process. It is not always easy to know what to do but now you have heard it from the horse’s mouth!

Thanks for reading today.

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